Line Pay announces a partnership with Visa to issue a co-brand credit card

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Line Pay is the branch of the Japanese messaging giant Line that manages payments within the communication system.

The new Visa credit card will begin to be issued in the coming months, thus increasing the offer of payment solutions for users of the system.

The connection between Line and the Visa credit card will allow users to receive and make payments throughout Japan, with a system that will create a temporary balance connected to the messaging system.

In this way, those who have money deposited in their Line account will be able to make payments directly, without having to use their current account, in a similar way to what happens with Paypal, where the user can pay with a connected card or with an internal balance, if available.

As LINE Pay has grown, our top priority has always been providing the best possible user payment experience. We believe the launch of the LINE Pay-Visa co-branded credit card will greatly improve the entire LINE Pay platform, adding a diverse range of easy-to-use features and driving a significant increase in users, said Youngsu Ko, CEO of Line Pay Corp.

The Visa card payment system will also allow customers to obtain specific discounts and promotions.

As the latest addition to the lineup of cashless options, the co-branded credit card will come with Visa’s contactless payment feature, which allows users to make fast and secure payments at any Visa merchant in Japan or abroad. In the first year, users will be given 3% back in LINE Points when they use their card. Additionally, users who link their cards to LINE Pay can use their smartphones to make payments at any LINE Pay affiliated stores without needing to top up their account first.

In future, the card will offer a host of other perks based on a user’s card activity, such as LINE Points combined with “My Level”, a tiered incentive program which provides benefits to the more active LINE Pay users. More details will be announced at a later date.

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